VERTICAL VISION’S NEW VISION OF MINARDI
FAENZA, ITALY, May 12, 2005 – The Minardi F1 Team has been sporting a bold new look since the start of the European Formula One season, and it is due to Vertical Vision S.p.A., one of the world’s leading experts in digital printing. Headquartered in Rovello Porro (Como), Vertical Vision has become a valued technical partner and official supplier to the Faenza team for the 2005 season.
Specifically, Vertical Vision has enabled Minardi’s distinctive new red, white and black, chequered flag corporate identity to be adapted and reproduced in a variety of sizes and variations for use on surfaces ranging from the team’s race transporters and motorhomes to garage paneling and flooring, as well as a wide variety of advertising and promotional material. As a result of this new relationship with Minardi, Vertical Vision’s undoubted mastery of the art of digital printing will be on display to a global television audience throughout the 2005 season, as well as to Formula One fans attending rounds of this year’s World Championship.
Vertical Vision will also provide similar support to Minardi’s exciting, eight-car, two-seater Formula One programme (F1x2), based in Ledbury, UK.
Commenting on the partnership with the Minardi F1 Team, the Chief Executive Officer of Vertical Vision S.p.A., Mauro Oliva, says, “Sports sponsorship does not represent a completely new marketing platform for our company, as Vertical Vision is already the title sponsor of Cantù, in the Italian A1 Basketball League. The partnership with Minardi in the Formula One World Championship, however, marks a major step forward for our company in terms of marketing strategy, and confirms our strong interest in the possibilities offered by professional sports generally. Formula One represents the very pinnacle of one of the world’s most challenging, exciting and glamorous sports, and Vertical Vision identifies very closely with its core values of dynamism, team work and a competitive, winning spirit. We are proud to be involved with Minardi, and look forward to a very positive and productive relationship with the team from Faenza.”
Minardi Team Principal, Paul Stoddart, says, “We are very pleased to welcome Vertical Vision as a technical partner and official supplier. We have already seen the first results of this collaboration, with the striking new graphics on the Minardi transporters, motorhomes and garage panels. Vertical Vision has shown clearly that it is more than capable of dealing with the demands of Formula One in terms of creativity, production times and quality. The company also fully understands the value of sports sponsorship and how to leverage that involvement in order to achieve the desired marketing and promotional benefits. That can only be good for Vertical Vision, Minardi and Formula One.”
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Comments
Last week Tifosi Optics and now Vertical Vision!!!
Here is the list from TOMS of Tech. Partners ans Suppliers: Which name from these lists will get next week's PR ????
Place your bets people !!!!;)
Condomi Extra Strong
Helping Minardi Take up the rear.
In all seriousness though, we could do with a few more Sponsors than partners. I know people will say that it doesn't cost us anything, but surely the time put into all of the partnerships could be time spent trying to gather sponsorship. I'm sure quite a bit of time has gone into all of these tech partners. Who cares though if we have great sunglasses and nice looking garages. I'd prefer a decent sponsor putting something worth while into the team.
Will
[Edited on 12/5/2005 by willie12masters]
[Edited on 12/5/2005 by willie12masters]
What we desperately need is $$$ and performace input.
http://sites.gizoogle.com/?url=http://www.minardi.it/
I'm desperate, Paul.