F1 viewer ratings increase...

Petroltorque

after Indy Fiasco. Can you believe it? Everyone is talking about F1, including white van man ( brain the size of a pea) and pub man ( brain pickled).
That SOB Ecclestone must be counting the monies as they roll in once more!

dst

Yeah but what are they saying?

PistonBroke

Who was it that said:... "there's no such thing as bad publicity"

???

exzack

Feels good not to be in the wrong side of the tyre manufacturers.

Bridgestone teams must have won points for the american public, at leats minardi and jordan put some spice in the race.

..but not enough, of course.

Biker

Who was it that said:... "there's no such thing as bad publicity" ???

I found this on the internet:

The quotation above which is widely cited in public relations and advertising books reflects the now out-dated but once-popular notion that there's no such thing as bad publicity. Although it's been widely quoted, there is little agreement on who actually said it. It has been attributed to many different celebrities and situations.

While researching the history of public relations in 1994, I found it attributed to:


Mae West in one book, two articles, a videotape, and several newspaper articles;

P.T. Barnum in two books and a motion picture biography;

George M. Cohan in two books;

Will Rogers in one article and an electronic encyclopedia;

W.C. Fields in one article.

I then went on-line and queried several hundred public relations professionals and teachers who subscribe to the PRForum listserv. The fifty-some postings that responded to my question repeated all of the possibilities listed above and added:


Mark Twain;

Oscar Wilde.

At this point, I really don't know whom to credit as the first person to make this statement, but it is a perfect summation of the mentality underlying the publicity phase of public relations.


Michael Turney
Professor of Communication